“The qualities that make Twitter seem inane and half-baked are what makes it so powerful”

Three friends in LA for 72 hours have a chance to win three around the world tickets on Virgin Australia/Virgin Atlantic. The catch: they must tweet every minute for 72 hours. I wonder if any stipulations prevent the use/ingestion of crystal meth or other controlled substances.

All kidding aside, even if it doesn’t work out for the three friends, it’s a great marketing ploy for Virgin. Harnessing the power of new media and the appeal of Twitter into a fun if ridiculous challenge and making a website out of it. I bet the boys are loving their 15 minutes of fame, but I seriously question if this feat is possible. 72 hours = 4,320 minutes = 4,320 tweets. They’ve passed the halfway point with just over 2,100 tweets, but I wonder how long they can keep this going for. Granted, the incentive is awesome. Plus, it’s going live, so if it doesn’t work out it will be the FAIL heard round the world. Luckily, with three people they can divide the tweeting up evenly so each person tweets for a total of 24 hours (1,440 times). If divided strategically, it might not be too bad, but as a person with a sleep addiction (to put it mildly), I don’t know if I could survive so many hours awake focusing maniacally on my iPhone/laptop screen to Tweet. That said, best of luck to Kelvin, Nathan and Matt; I’ll be closely following your journey (during my awake hours).


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