“There’s an app for that, too.”

October 6, 2009

The iPhone. Because marketing trumps engineering or common sense.


“Once you go Mac, you never go back.”

September 16, 2009

After 3 long years with my Sony Vaio, I’m finally ready to eat the forbidden fruit (sorry John Hodgman). With Steve Jobs back at the helm and a hugely successful event last week, Apple has completely captivated my attention in the search for a new laptop. People gripe that Macs are all about aesthetics; it’s hard not too considering how beautiful they are in comparison to your average laptop. The exterior and desktop layout make Macs magnetic, but their easy to use and intuitive software is what keeps people coming back. Another widely discussed downside: Macs simply aren’t the most gamer friendly computer on the market. I would like to think that I have a little gamer inside of me, but who am I kidding; I play Tetris Lite and Su Doku a few times a month, I’m not exactly a professional practitioner of World of Warcraft. The Mac to me is an investment piece, like a refrigerator or a car (I’m in college, the scale I think on is a little different). At this point, just about anything would be an upgrade from my dismal Sony Vaio (thanks for nothing extended warranty), but I might as well get something that I’ll love and that will last. Plus, the endless appeal of matching electronics (iPhone, iPod, i…want a Mac) is an integral perk.

low_cost_apple


“The qualities that make Twitter seem inane and half-baked are what makes it so powerful”

July 23, 2009

Three friends in LA for 72 hours have a chance to win three around the world tickets on Virgin Australia/Virgin Atlantic. The catch: they must tweet every minute for 72 hours. I wonder if any stipulations prevent the use/ingestion of crystal meth or other controlled substances.

All kidding aside, even if it doesn’t work out for the three friends, it’s a great marketing ploy for Virgin. Harnessing the power of new media and the appeal of Twitter into a fun if ridiculous challenge and making a website out of it. I bet the boys are loving their 15 minutes of fame, but I seriously question if this feat is possible. 72 hours = 4,320 minutes = 4,320 tweets. They’ve passed the halfway point with just over 2,100 tweets, but I wonder how long they can keep this going for. Granted, the incentive is awesome. Plus, it’s going live, so if it doesn’t work out it will be the FAIL heard round the world. Luckily, with three people they can divide the tweeting up evenly so each person tweets for a total of 24 hours (1,440 times). If divided strategically, it might not be too bad, but as a person with a sleep addiction (to put it mildly), I don’t know if I could survive so many hours awake focusing maniacally on my iPhone/laptop screen to Tweet. That said, best of luck to Kelvin, Nathan and Matt; I’ll be closely following your journey (during my awake hours).